The project has explored the possibility to forecast certain features and requirements of visitors to large events, who as we know, have an increasing impact on city organization.
Milan Expo 2015 will attract millions of visitors and in 2011 Torino will host the celebrations for the 150th anniversary of the Unification of Italy, events characterized by important urban transformations and by an exceptional influx of visitors. Within this background, the project has selected a number of main issues:
– to investigate profiles of visitors specifically attracted by the general theme of Milan Expo “Feeding the planet, energy for life”
– to design innovative, inclusive formats of hospitality structures for a better match with the requirements of non-traditional visitors
– to refer to the requirements related to the Expo main event as a feature of a pilot project dealing with the topic of hospitality emergencies
– to give effective support to define requirements and to offer better services to visitors and city users by means of new applications of tracking technologies
– to include new players in an innovative pattern of entrepreneurship.
A very innovative, experimental and multidisciplinary approach was required to try to match such issues, taking into account the approach of public bodies, the design of structures with characteristics of flexibility and possibility of re-use according to the changing demand and attention to environmental issues, concerning land use, sustainable mobility, reduction of pollution and energy costs. Discussion with external tutors and players has been fundamental to adjust the goals and the research and design steps:
– Maria Teresa Broggini of the Municipality of Milan suggested exploring the availability of the “cascine” in the NW sector of the city to host the proposed “cells” and the creation of a company for their supply
– Andrea Bragagnini of Tlab (Telecom and Politecnico di Torino) provided support to the students of team C to experiment an application for tracking the “virtuous” mobility behaviour of visitors
– Mr. Rabajoli of Ferrino Spa provided an expert contribution in the field of temporary structures, especially for those already produced and experimented as emergency shelters.
An important input during the problem definition phase was constituted by the study trip to Shanghai: discussions with colleagues and CAUP students, direct experience visiting the Expo site and understanding some organizational issues.
Principal Academic Tutor
Corinna Morandi
Architecture and Planning, Politecnico di Milano
Academic Tutors
Flavio Boscacci
Architecture and Planning, Politecnico di Milano
Alberto De Marco
Production Systems and Business Economics, Politecnico di Torino
Fabrizio Leoni
Architecture and Planning, Politecnico di Milano
Francesco Prizzon
Building Engineering and Territorial Systems, Politecnico di Torino
Paola Pucci
Architecture and Planning, Politecnico di Milano
Andrea Rolando
Architecture and Planning, Politecnico di Milano
Cino Zucchi
Architecture and Planning, Politecnico di Milano
Luca Tamini
Architecture and Planning, Politecnico di Milano
External institution
Municipality of Milan
Milan Chamber of Commerce
Assolombarda
One Works
External Tutors
Leonardo Cavalli
One Works
Pier Andrea Chevallard
Milan Chamber of Commerce
Elena Milanesi
Assolombarda
Teodoro Toffalatti
Municipality of Milan
Team members
TEAM A
Elena Abbate, Architecture
Valentina Chiappa Nunez, Landscape Architecture
Guido Emanuele Fucci, Building Engineer
Angela Gigliotti, Building Architecture
Jeanet Tello [Team controller], Communication Design
TEAM B
Ana Victoria Faria Delfino [Team controller], Architecture (Construction)
Martina Gallia [Project Communication Coordinator], Architecture
Yanina Guerzovich, Product-Service-Systems Design
Vincenzo Mongiello, Management, Economics and Industrial Engineering
Louena Shtrepi, Architecture (Construction)
TEAM C
Fabio Favoino [Team controller], Building Engineering
Jonathan Maj, Architecture
Roberta Sassone, Architecture
Abel Silva Lizcano, Architecture (Construction)