ASP projects

Design Junction: Supporting Cultural Capital Competitiveness of Italian cultural capitals

Contemporary heritage system is composed by cultural capitals which are achieving a clear and recognizable status through innovative strategies mainly driven by design and focused on the system of urban structure, architecture, events and communication. The project focus on future competition landscape among European cultural capitals, trying to identify new potential systemic strategies driven by design.
Italian territory allows to think of a “cultural territorial network” taking advantage of the peculiar structure of Italy and creating connection between cities.
Milan and Turin are two of the main cultural capitals in north Italy and they are ideal poles to explore innovative strategies for creating a cultural system appealing for flows of foreign people looking for cultural experience and entertainment.
The aim of the project is to develop methodologies, tools, solutions for connecting these two cities involving their main museums and cultural institutions and proposing a “twin design strategy” supporting their cultural competition in Europe.
The competences required by the project come from cultural and exhibit design, communication design, history of art and architecture, ICT applied to cultural heritage, museology and museography, humanities.

Principal Academic Tutors
Carlo Olmo
DIPRADI, Politecnico di Torino

Academic Tutors
Luigi Brenna
InDACo, Politecnico di Milano
Cristian Campagnaro
DIPRADI, Politecnico di Torino
Emilio Paolucci
Sistemi di Produzione ed Economia
dell’Azienda, Politecnico di Torino
Alberto Seassaro
InDACo, Politecnico di Milano
Raffaella Trocchianesi
InDACo, Politecnico di Milano
Pier Paride Vidari
InDACo, Politecnico di Milano
Andrea Virano
DIPRADI, Politecnico di Torino

External institutions
Triennale di Milano
Milan Chamber of Commerce
Museo del Castello di Rivoli

External Tutors
Claudia Bugno
Milan Chamber of Commerce

Team members

Claudio Meggiolaro [Team controller], Management, Economics and Industrial Engineering
Cristina Bardelli, Architecture for Restoration and Preservation of Architectural and Environmental Heritage
Federica Doglio, Architecture
Valeria Lupatini, Urban Regional and Environmental Planning
AndreaMarini [Project Communication Coordinator], Communication Design

Chiara Leprai [Team controller], Management
Daniela Biccari, Interior Design
Nicola Francesco Dotti, Urban Regional and Environmental Planning
Francesca Nicolosi, Architecture
Roberta Totaro, Interior Design

Valentina Camagna [Team controller], Management
Claudia LaMattina, Fashion Design
Simone Maniscalco, Architecture
Margherita Paleari, Communication Design
Francesco Perrone, Telecommunications

Download the poster of the Project