Green Move is a new project for an innovative electric vehicle sharing system in Milan founded by Regione Lombardia and developed by 8 departments and centers of the Politecnico di
Milano. Vehicle sharing consists of the use of a shared car, taken from
the user in a special parking area and left in the same (or in another) area. The service is similar to car rental but is differentiated by the short duration of trips: for this reasons it is wellsuited to metropolitan areas. Vehicle sharing systems address those who use the car for sporadic trips and travel on average less than 10,000 km per year: taking advantage of an appropriate – in terms of costs and accessibility – service, they can renounce a second car. On the one hand, this generates considerable financial savings (the cost of a private car is approx. 5,000 euro per year) for the user and, on the other, significant social improvements for the city in terms of pollution. It has been demonstrated that car sharing significantly decreases use of the car: if, in addition, the vehicles are electric, the impact of the service on pollution reduction can be significant.
For these reasons, vehicle sharing can be included among sustainable mobility systems in the same way as carpooling, bike sharing and Public Transport. The Green Move project aims to overcome existing vehicle sharing services through a new and dynamic approach: standardization, inter-modality, multi-ownership, multi-business and social networking.
As regards inter-modality, the service is defined as a vehiclesharing system offering users multi-modal fleets. One of the more evident limitations of traditional sharing systems is to offer users a single type of vehicle (usually car or bike). This approach is not flexible enough to supply a wide range of mobility needs.
Multi-ownership consists of the opportunity for single users, private companies or associations to join the service, not only using vehicles provided by the service itself but also sharing their personal electric car or fleet. In this way the paradigm of “buying a car” is substituted by “buying mobility services”. Thanks to its flexibility and openness, the system provides the opportunity to design alternative services and mobility solutions (Multi-business): a mini-van used during the day as a company vehicle can become a collective taxi during the night.
All these features are feasible only through development of a suitable standardized interface capable of managing differences among users and among fleet vehicles.
As a final point, the project intends to take advantage of the potential of social networking to design a service responding to the real expectations of users, to dynamically understand the evolution of user needs, to disseminate the service and to create solid and loyal user communities and clusters, also thanks to feedback and rating systems.
Principal Academic Tutor
Alberto Colorni
Industrial Design, Arts, Communication and Fashion, Politecnico di Milano
External Tutors
Alessandro Luè
Consorzio Poliedra
Academic Tutors
Francesca Montagna
Management and Production Engineering, Politecnico di Torino
Angelo Morzenti
Electronics, Information and Bioengineering, Politecnico di Milano
Marco Guido Ponti
Industrial Design, Arts, Communication and Fashion, Politecnico di Milano
Sergio Savaresi
Electronics, Information and Bioengineering, Politecnico di Milano
External institution
Finlombarda SpA
Consorzio Poliedra
Regione Lombardia
Team members
TEAM A
Francesco Borghesan [Team controller], Automation Engineering, Politecnico di Milano
Giovanni Causapruno, Electronic Engineering, Politecnico di Torino
Fabrizio Chiesa [Project communication coordinator], Mechanical Engineering, Politecnico di Milano
Antonio De Bellis, Industrial Design, Politecnico di Milano
TEAM B
Jacopo Bonacci, Product-Service-Systems Design
Roberta Motter, Product-Service-Systems Design
Merve Murathanoglu, Management Engineering
Tommaso Taddei, Mathematical Engineering
Giovanni Villani [Team controller], Management, Economics and Industrial Engineering