The ZEGODI project involved the analysis of the goods display sector: these are marketing tools that you can find in stores and that help to highlight promotion.
The main issue is that environmental and economic impact of goods displays is strongly underestimated both by companies and stores. Thus, P&G, our industrial partner in the project, asked us to quantify the problem and find a systemic solution that could improve the sector.
Principal Academic Tutor
Deborah Panepinto, Department of Environment, Land and Infrastructure Engineering, Politecnico di Torino
Academic Tutors
Vincenzo Riggio, Department of Environment, Land and Infrastructure Engineering, Politecnico di Torino
Lucia Rigamonti, Department of Civil and Environmental Engineering, Politecnico di Milano
Michel Noussan, Department of Energy, Politecnico di Torino
Giulio Zotteri, Interuniversity Department of Regional and Urban Studies and Planning, Politecnico di Torino
External institutions
Procter&Gamble (P&G)
Eurodisplay
External Tutors
Iolanda Napolitano, Procter & Gamble
Giovanna Ricca, Procter & Gamble
Andrea Tempesta, Eurodisplay
Team members
Benedetta Beltrami, Integrated Product Design, Politecnico di Milano
Nadia De Felice, Chemical Engineering, Politecnico di Milano
Mattia Manelli, Management of Built Environment, Politecnico di Milano
Francesco Luigi Milone, Engineering and Management, Politecnico di Torino
Chiara Perri, Industrial production and technological innovation engineering, Politecnico di Torino
Flavio Pino, Ingegneria gestionale, Politecnico di Torino
Francesca Eleonora Vigna, Ingegneria della Produzione Industriale e dell’Innovazione Tecnologica, Politecnico di Torino
Jin Zhu, Design sistemico, Politecnico di Torino
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Watch the video of the Project