Fashion

INTI: Impact of Nanotechnologies on Textile Industry

The goal of the project was to explore the opportunities offered, by nanotechnologies, to the textile industry, and of the innovations in process plants and industrial organization which are needed to take full advantage of these opportunities. Consistently with the main focus of ASP projects, and with the initial lack of a specific industrial demand, …

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F.L.A.G. – Future of Lenses and Glasses

The sponsoring company Luxottica suggested two separate streams of research: developing new products or improving the current production process located in Lauriano (To). Thinking about such broad themes as emerging technologies, product features, changes in society at large and consumers’ behaviour was required. Research on the improvement of the current production process led students to …

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Fas.P.onSite. – How strategic and service design can change the fashion cycle

The idea of the service was to experiment a new model of onsite knitwear production/distribution in order to suggest an alternative vision to the dramatic phenomenon of de-localization of production activities. Fas.P.onSite is a new brandservice of on demand design, production and sale of customized knitwear. It is based on integrating these different phases in …

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Smart-k: The app that will make small knitwear companies bigger

In Italy, small and medium knitwear companies are the ones suffering more the ongoing economic crisis. While International fashion brands have kept on exploiting economy of scales and delocalization strategies, small players have not been able to defend their share of market. Even if they own extraordinary skills and expertise, often they are not able …

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FRUC: Future of Retailing in Urban Cities

Small urban retailers, in European cities, are facing a decrease in attractiveness because of the increase number of shopping malls, big chain shops and internet retailers. This led to the closure of a relevant number of stores and to the consequent reduction of people’s traffic in cities’ street. These closures are negatively affecting the vivacity …

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BUZZWORD: Sensing fashion brands through social networks

In the Digital Era, social media provide to the fashion industry a powerful tool to stimulate discussion and build brand awareness, along with improving consumer relationships through interactivity and networking. As a result, social platforms like Facebook, Twitter and Instagram are mostly exploited to promote engagement but also to develop digital marketing strategies to increase …

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