SoCo – Social commerce in P&G: The thrive in the Italian market

Social media has set the stage to a complex, quickly changing and hyper-connected environment in which people interact with each other, building relationships and networks of peers. The Social Commerce (SoCo) project aims to address the possibility to exploit the electronic Word-Of-Mouth (e-WOM) spontaneously genera- ted in social networks in order to create economic value. …

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