Social Network

SoCo – Social commerce in P&G: The thrive in the Italian market

Social media has set the stage to a complex, quickly changing and hyper-connected environment in which people interact with each other, building relationships and networks of peers. The Social Commerce (SoCo) project aims to address the possibility to exploit the electronic Word-Of-Mouth (e-WOM) spontaneously genera- ted in social networks in order to create economic value. …

SoCo – Social commerce in P&G: The thrive in the Italian market Read More »

WoMan: Window on the Man

Cutting edge technologies make it possible to open a Window on the Man by interfacing non-invasive devices directly into the human body to perceive signals related to people’s emotions. Affective computing is the key to the success of new devices, no longer technological slaves, but partners involved in everyday life. The aims of this project …

WoMan: Window on the Man Read More »

B²M: The broadcasting revolution: social impacts and opportunities

Almost everyone watches television, nowadays. And we all have a mobile phone in our pockets! Could you imagine, then, an unsuccessful future for TV over a mobile phone? Before launching of the service, just few years ago, not even the most visionary individuals would have imagined such large problems in penetrating the market. But the …

B²M: The broadcasting revolution: social impacts and opportunities Read More »

Smart-k: The app that will make small knitwear companies bigger

In Italy, small and medium knitwear companies are the ones suffering more the ongoing economic crisis. While International fashion brands have kept on exploiting economy of scales and delocalization strategies, small players have not been able to defend their share of market. Even if they own extraordinary skills and expertise, often they are not able …

Smart-k: The app that will make small knitwear companies bigger Read More »

FRUC: Future of Retailing in Urban Cities

Small urban retailers, in European cities, are facing a decrease in attractiveness because of the increase number of shopping malls, big chain shops and internet retailers. This led to the closure of a relevant number of stores and to the consequent reduction of people’s traffic in cities’ street. These closures are negatively affecting the vivacity …

FRUC: Future of Retailing in Urban Cities Read More »

Data4cities : Smart big data for smart cities

The Smart City is stuck in the middle between visionary concepts and implementation problems whose origin often lies in organizational and management problems. Since Information and Communication Technologies (ICT) are often a commodity, what hinders the development of the Smart City is a lack of business and governance models defining how ICT-based initiatives can create …

Data4cities : Smart big data for smart cities Read More »

BUZZWORD: Sensing fashion brands through social networks

In the Digital Era, social media provide to the fashion industry a powerful tool to stimulate discussion and build brand awareness, along with improving consumer relationships through interactivity and networking. As a result, social platforms like Facebook, Twitter and Instagram are mostly exploited to promote engagement but also to develop digital marketing strategies to increase …

BUZZWORD: Sensing fashion brands through social networks Read More »