Profound and dramatic changes in the customer needs and requirements are shaping the mobility industry and new business models based on innovative products and service systems are arising in the market. Incumbents, e.g. Bosch, are looking for new opportunities to expand their customer base and product service portfolio.
The project aims at defining the positioning of Bosch in the Italian mobility industry in the next 5-10 years. The approach is based on successive screening and developing of business opportunities for Bosch.
The mobility market has been splitted into five main segments. Key insights from the literature, partecipation at international conferences and interviews to key actors of the Italian mobility industry, have been part of the analysis of the attractiveness of each segment.
Considering Bosch internal capabilities and resources, together with the company managers and project supervisors, five innovative concepts of mobility solutions have been developed in the Logistic and Mobility Sharing segment. Ultimately, after having assessed each concept the Drone Delivery Service in the rural area has been selected. Bosch will develop, manufacture and install the drones in third party logistic truck. Additionally, Bosch will develop the software and its cloud for managing the system. The market analysis and the economic feasibility have highlighted the viability of this solution. A Monte Carlo simulation in three Italian rural areas shows the optimal configuration of the delivery operations.
The project shows that drones have the potential to disrupt the last mile deliveries in rural areas in the next few years and Bosch has much to gain from entering this market.
Principal Academic Tutor
Marco Cantamessa, DIGEP, Politecnico di Torino
Francesco Bruschi, DEIB, Politecnico di Milano
Cristina Pronello, DIST, Politecnico di Torino
Massimo Violante, DAUIN, Politecnico di Torino
Robert Bosch GmbH Branch in Italy
Andreas Dausch, Robert Bosch GmbH Branch in Italy
Matteo Savastano, MSc Management Engineering, Politecnico di Milano
Marco Camera, Ingegneria Gestionale, Politecnico di Torino
Surush Arafati, MSc Management Engineering, Politecnico di Milano
Prakash Subedi, Telecommunication Engineering, Politecnico di Milano
Dusan Lazarevic, Product Service System Design, Politecnico di Milano