The MOSE2030 project, developed with Stellantis, delivers a datadriven
and adaptable methodology to guide mobility strategies across
global markets. Its core aim is to help Stellantis identify the most
viable countries for entry by aligning infrastructure, environment,
culture, and technology with business goals. The urgency is clear: by
2030, more than 8.5 billion people will live on the planet, with rapid
urbanization straining transport systems, driving emissions, and
intensifying inequality. For automotive leaders, success depends on
acting quickly with strategies tailored to local realities.
MOSE2030’s framework combines global clustering of countries, using World Bank and related datasets, with the LETO model (Legal,
Environmental and Social, Technological, Operational) to balance large-scale patterns with context-specific insights. This approach
produces scalable yet locally grounded recommendations. Two case studies highlight how the framework works in practice. Australia
emerges as a mature, regulation-driven market with advanced infrastructure and consumer appetite for electric SUVs and connected
mobility, making it well-suited for electrification and digital-first services. Tanzania, while less developed, shows potential through
rapid urbanization, mobile adoption, and demand for durable, affordable vehicles. Here, Stellantis should prioritize partnerships,
light commercial offerings, and gradual market development over immediate large-scale entry.