The software market for Small and Medium Enterprises (SMEs) is today facing a technological breakthrough and growing importance of distribution methods represented by “Cloud Computing” and “Software as a Service” (SaaS). Existing technologies, software packages and vendor business models are apidly changing, and future market leadership will be based both on new software adoption models and emerging technologies. The heterogeneity of MEs makes it difficult to have a clear view of the changes in progress, and it is hard for Enterprise Management Software (EMS) vendors to make plans concerning how and when they should embrace the new paradigm. Meanwhile, new competitors, such as International software producers and Telecoms are entering his market, with effects on the structure and competition level.
The objective of the team was to identify the future scenario and conceive a solution for national EMS producers to deal with this disruptive innovation. A multiple viewpoint analysis of the current situation was carried out, according to the various stakeholders involved.
Principal Academic Tutor
Management and Production Engineering, Politecnico di Torino
Dylog Italia S.p.a.
Management Economics and Industrial Engineering, Politecnico di Milano
Electronics and Information, Politecnico di Milano
Production Systems and Business Economics, Politecnico di Torino
Dylog Italia S.p.a. – Gruppo Buffetti
Monica Beccaria [Team Controller and Project Communication Coordinator], Industrial Engineering and Management
Mirko Antonino Biondo, Industrial Engineering and Management
Claudia Colombo, Management Engineering
Alessandra Ronsini, Engineering for Cinema and Methods of Communications